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    <title>Support Forums : Message List - jeromepaulcoe</title>
    <link>http://forums.digitaltextplatform.com/dtpforums</link>
    <description>Most recent forum messages</description>
    <language>en</language>
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    <pubDate>Thu, 02 Sep 2010 20:10:22 +0000</pubDate>


    <item>

        <title>Re: Two Accounts? yes or No?</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=26554&amp;tstart=0#26554</link>

        

        

            <description><![CDATA[All you need to do is to create a new account using a different email address. You keep all of your other information the same, such as your tax payer ID. Of course each account will have to meet the minimum sales separately. At the end of the year you just report the earnings on your taxes and you will be fine.

I also publish both erotica and main stream fiction novels. I use an imprint for the erotic novels and they are kept separate when customers search on Amazon. This way I don't have to run two accounts. My main stream novels are published under the parent imprint.]]></description>

        

        <pubDate>Tue, 06 Jul 2010 04:02:59 +0000</pubDate>

        

        <jf:creationDate>Tue, 06 Jul 2010 04:02:59 +0000</jf:creationDate>
        <jf:modificationDate>Tue, 06 Jul 2010 04:02:59 +0000</jf:modificationDate>
        <jf:date>Jul 5, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>4</jf:replyCount>
    </item>


    <item>

        <title>Re: The New DTP</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=26553&amp;tstart=0#26553</link>

        

        

            <description><![CDATA[For the most part I like the new changes. It took me a while to get use to the new layout of the reports. The one thing I would like to see added is either allow us to research sales by date range with the total of sales for that date range or go back to where we have a default report showing a running total for the current month.

I like that we have a choice between the two royalty plans and can choose on a title by title bases.]]></description>

        

        <pubDate>Tue, 06 Jul 2010 03:45:13 +0000</pubDate>

        

        <jf:creationDate>Tue, 06 Jul 2010 03:45:13 +0000</jf:creationDate>
        <jf:modificationDate>Tue, 06 Jul 2010 03:45:13 +0000</jf:modificationDate>
        <jf:date>Jul 5, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>0</jf:replyCount>
    </item>


    <item>

        <title>Re: MARKETING OF MY KINDLE BOOKS</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=21376&amp;tstart=0#21376</link>

        

        

            <description><![CDATA[At first it's best to stay away from national bands and larger clubs. When booking national bands you have to rent a venue and own the bar. The book shows you how to start out with smaller bars and local bands, it also show you avoid bar guarantees. You almost always loose because you have no way of verifying the bar tabs. I also show you how to make the bands work for you. Basically it comes down to marketing the event and reducing your risks.

Email me and we can talk more if you want. That way we won't clutter up this forum. 

anthonyjcoe@verizon.com]]></description>

        

        <pubDate>Thu, 25 Mar 2010 01:30:27 +0000</pubDate>

        

        <jf:creationDate>Thu, 25 Mar 2010 01:30:27 +0000</jf:creationDate>
        <jf:modificationDate>Thu, 25 Mar 2010 01:30:27 +0000</jf:modificationDate>
        <jf:date>Mar 24, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>1</jf:replyCount>
    </item>


    <item>

        <title>Re: MARKETING OF MY KINDLE BOOKS</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=21317&amp;tstart=0#21317</link>

        

        

            <description><![CDATA[Because I distribute my books over several distribution channels, I’ve been testing several marketing channels. Also some retailers promote my book as well. This particular book is popular because I give real information. The mistake most new promoters make is to try to throw major events. 

Because the printed book isn’t distributed directly by Amazon, Amazon is merely a retailer for my printed version; I will not get the official stats for another two months. Amazon has a 60 day cycle and my distributer has a 30 day delay after that. The thing with Marketing is that you see the benefit gradually. The first campaign is not going to show immediate results. I do believe Facebook and MySpace are worth the money and I will add them as a permanent part of my marketing strategy.

Marketing is about branding your book so that people will remember it. On the average a person will see your book between five and seven times before they actually buy it. That is why you see so many commercials replayed several times during a two hour movie. 

I also agree that finding the correct niche has a lot to do with sales and marketing. I target my ads to a very narrow niche audience. If you use the spray and pray method you are just wasting money. 

I also market myself one as a writer. I write articles for Associated Content and I have an RSS feed to my Author’s page Amazon. I don’t make any real money from writing what is called “Web Content” but I have built up a following. I have some articles, I’ve written years ago and they still generate a few thousand readers a month. 

I also stay active as a promoter. I pulled my show because I want to make some changes. But I have work with other promoters, such as Joe Vex. This keeps my name and face out there as a promoter and not just someone who wrote a book about promoting. 

That is why I suggested doing book fairs. You will not sell many books at the book fair, but you will become known as a serious writer. The more people see your book and see you; you will begin to form a fan base.

My point is simple. Amazon is merely a Retail/Distribution Channel, nothing more. They are very effective at what they do, which is why we give up 65% of our profits to them. I see it as money well spent. 

If you can sell 4,000 books a month on the Amazon Kindle platform, imagine what your sells would be if you added just one additional distribution channel. I see very talented writers banging their heads against a brick wall and fighting a loosing battle with Amazon. My books are available in print as well as over ten digital formats. I sell my books in the US, Canada and the UK. I’ve even sold a few in Japan and Austria. 

Good luck and look beyond Amazon.]]></description>

        

        <pubDate>Wed, 24 Mar 2010 04:09:09 +0000</pubDate>

        

        <jf:creationDate>Wed, 24 Mar 2010 04:09:09 +0000</jf:creationDate>
        <jf:modificationDate>Wed, 24 Mar 2010 04:09:09 +0000</jf:modificationDate>
        <jf:date>Mar 23, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>3</jf:replyCount>
    </item>


    <item>

        <title>Re: MARKETING OF MY KINDLE BOOKS</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=21227&amp;tstart=0#21227</link>

        

        

            <description><![CDATA[Here is the link (below): 
"How To Become A Nightclub Promoter" By Anthony J. Coe

Print Edition
ISBN-13: 978-0557001477
ISBN-10: 0557001471 

Kindle Version:
ASIN:B001EVQIT6 

I sell my books through other distribution networks as well. I don't depend soley on Amazon to sell my books. I personally have great sucess selling books on Amazon, but I don't depend on Amazon as my only distribution outlet.

http://www.amazon.com/How-Become-Nightclub-Promoter-Anthony/dp/0557001471%3FSubscriptionId%3D15HRV3AZSMPK0GXTY102%26tag%3Die8suggestion-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0557001471]]></description>

        

        <pubDate>Mon, 22 Mar 2010 21:15:15 +0000</pubDate>

        

        <jf:creationDate>Mon, 22 Mar 2010 21:14:13 +0000</jf:creationDate>
        <jf:modificationDate>Mon, 22 Mar 2010 21:15:15 +0000</jf:modificationDate>
        <jf:date>Mar 22, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>5</jf:replyCount>
    </item>


    <item>

        <title>Re: MARKETING OF MY KINDLE BOOKS</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=21076&amp;tstart=0#21076</link>

        

        

            <description><![CDATA[it was far better then I expected. I was impressed by the results. But the thing is that you can target the ad to reach the people you need to reach, so you are not paying to advertise to a lot of people who have no interest in your book.

FaceBook and MySpace track their user's preferances very well.]]></description>

        

        <pubDate>Sat, 20 Mar 2010 21:09:49 +0000</pubDate>

        

        <jf:creationDate>Sat, 20 Mar 2010 21:09:49 +0000</jf:creationDate>
        <jf:modificationDate>Sat, 20 Mar 2010 21:09:49 +0000</jf:modificationDate>
        <jf:date>Mar 20, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>7</jf:replyCount>
    </item>


    <item>

        <title>Re: MARKETING OF MY KINDLE BOOKS</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=21016&amp;tstart=0#21016</link>

        

        

            <description><![CDATA[For about $150.00 per month (about $75.00 each site for a two week ad) I have been running successful ads on MySpace and FaceBook. You can target your audience and direct them directly to the sales page for your Kindle Book. I have had very promising results. I run one campaign for two weeks on each site. I cap it at $75.00 to control cost. I rotate between sites.

I have a 3% click through rate per thousand impressions (CPM) and of the 3% who click through 86% buy my book. I do this with my print version and link it directly to the sales page on Amazon.com.

As for the hardcover books you have, I would join AurthorsDen.com. About 3 to 4 times a year they have booths at book fairs and members can buy space at a very reduced rate, compared to if you signed up for the book fair yourself. You can promote your books there. They usually give you an hour. What I would do with the hardcover is to sign a few and hold a raffle at the book fair and raffle them off one or two per book fair. 

To give away a book to someone who already bought a copy is redundant. Someone who already bought your Kindle book doesn’t need to be enticed to buy a kindle version of your book. 

If you want to get people to buy kindle versions of your book, another way is to go to a store like Office Depot of Staples and buy some CD sleeves that you can stick on the inside of the hardcover books you have. Go to http://calibre-ebook.com and download the free eBook conversion program. It’s very easy to use; just watch the tutorial video they have posted on the site. It allows you to create a Kindle, prc and other digital formats which you can burn to a CD and add it to the hardcover copies you have. 

Then go to one of the Authors Den book fairs sell your hardcover book there or raffle it off. This way someone who hasn’t bought a digital book will be able to view yours and if they like the digital format and your book they are likely to buy other titles you have in the Kindle format. Authors Den will even allow you to sell the signed copies of your hardcover books on their site. Also you can do this at a swap meet in your area.

I have found that too many authors are too quick to just give away their work. I never give away my titles unless I can get a return either in exposure such as I would get at a book fair or new customer such as some one who has not bought a digital book before. This also goes for under selling your title. If you tell a customer that your 120,000 word eBook is only worth .99 cents they will not buy it. If I offer a sale I usually reduce the price by no more that 10% to 20% and only for a week or two. Any longer and your sale looses it’s “Buy Now” effect. 

With those hardcopy books you are sitting on a gold mine as far as marketing goes. Good luck. Cub is correct. Don’t hold your breath waiting for an answer from Amazon. They run their own specials. It’s up to us to create our own buzz. I see Amazon as a distribution channel only. Not as a marketing partner. I create my own buzz using other sources.]]></description>

        

        <pubDate>Sat, 20 Mar 2010 00:32:12 +0000</pubDate>

        

        <jf:creationDate>Sat, 20 Mar 2010 00:28:33 +0000</jf:creationDate>
        <jf:modificationDate>Sat, 20 Mar 2010 00:32:12 +0000</jf:modificationDate>
        <jf:date>Mar 19, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>12</jf:replyCount>
    </item>


    <item>

        <title>Re: Book Available and timing</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=17652&amp;tstart=0#17652</link>

        

        

            <description><![CDATA[Contact the publisher of the book. The publisher controls when books are released. It could also be a matter of copyright management. The publisher may not hold the digital copyrights.]]></description>

        

        <pubDate>Wed, 13 Jan 2010 21:55:23 +0000</pubDate>

        

        <jf:creationDate>Wed, 13 Jan 2010 21:55:23 +0000</jf:creationDate>
        <jf:modificationDate>Wed, 13 Jan 2010 21:55:23 +0000</jf:modificationDate>
        <jf:date>Jan 13, 2010</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>0</jf:replyCount>
    </item>


    <item>

        <title>Re: Copy Protection.</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=14524&amp;tstart=0#14524</link>

        

        

            <description><![CDATA[Kindle uses Digital Rights Management (DRM) software which is standard in the industry. It registers the digital book to one device. From what I know the original customer can deauthorize one device and transfer the rights to another device, when they upgrade to another Kindle book. 

I'm not sure if Kindle allows lending. I have not heard of any breaches in the system, but nothing is 100% hacker proof. For example you can do a Google search and find free software which allows you to remove the protection from DVDs and allows anyone to copy them.

Major publishers have problems with pirating. It is a hard thing to prevent, no matter who you publish/distribute through.]]></description>

        

        <pubDate>Sat, 19 Sep 2009 03:21:36 +0000</pubDate>

        

        <jf:creationDate>Sat, 19 Sep 2009 03:21:36 +0000</jf:creationDate>
        <jf:modificationDate>Sat, 19 Sep 2009 03:21:36 +0000</jf:modificationDate>
        <jf:date>Sep 18, 2009</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>1</jf:replyCount>
    </item>


    <item>

        <title>Re: Buying my own book?</title>
        <link>http://forums.digitaltextplatform.com/dtpforums/thread.jspa?messageID=14427&amp;tstart=0#14427</link>

        

        

            <description><![CDATA[There is a preview html copy you can download, but I don't know how accurate that would be. You can create a copy with Mobipocket and upload the prc file to your iPhone. Mobipocket allows you to register two devices to preview your titles on.]]></description>

        

        <pubDate>Mon, 14 Sep 2009 00:23:04 +0000</pubDate>

        

        <jf:creationDate>Mon, 14 Sep 2009 00:23:04 +0000</jf:creationDate>
        <jf:modificationDate>Mon, 14 Sep 2009 00:23:04 +0000</jf:modificationDate>
        <jf:date>Sep 13, 2009</jf:date>
        <jf:author>jeromepaulcoe</jf:author>
        <jf:replyCount>2</jf:replyCount>
    </item>



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